Moscow, July 23, 2015. — Alexey Volin, Deputy Minister of Telecom and Mass Communications, carried out a meeting devoted to results of subscription campaign for the second half of 2015. Subscription circulations decreased by 9.5% compared to the first half of 2015. This decrease reveals decrease in consumers’ demand.
Commodity turnover in Russia will decrease by 8.2% according to forecasts of Ministry of Economic Development. This data shows that subscription dynamics corresponds to general economic situation. Decrease on automobile, apparel and household appliances markets will reach 25–30%. It shows that subscription has higher priority today.
Many readers are also shifting to electronic newspapers and magazines. This results in natural decline of printed media by 5% annually.
Russian Post received state subsidies till the end of 2013. They didn’t make any positive influence on dynamics of subscription circulation. Amount of state support reached 3.5 billion rubles. Annual decrease of subscription circulations reached 6–7%.
Subscription tariffs on delivery of daily newspapers by Russian Post for the second half of 2015 were maintained at the level of 2014. This measure helped to support the most important socio-political mass media. Tariffs on delivery of other printed media were indexed below the level of inflation in 2014.
Russian Post spend nearly 700 million rubles on support of subscription campaign in the second half of 2015. Particularly, minimum of threshold circulation, required for 17% discount on subscription was reduced from ten to five thousand copies for regional media. 17% discount was maintained for Federal mass media with circulation over 220 copies. 25% discount was provided to all publishing offices of district mass media.
Russian Post also carried out two National subscription decades and provided additional discounts on delivery of newspapers and magazines: 5% discount on Federal mass media and 10% on regional and local media. More than 3 million subscriptions were registered during two subscription decades: 1.7 million on Federal media and 700 thousand on regional and local mass media.
There is a great difference in subscription among regions. Decrease in subscription circulations reached 35.5% in Magadan Oblast, at the same time subscription circulations increased by 18% in Sverdlovsk Oblast
Results of subscription campaign for the second half of 2015 are presented in the table.
|Subscription circulations increased|
|3.||The Republic of Adygea|
|Subscription circulations remained at the same level (+1,5%)|
|3.||The Republic of Chuvashia|
|4.||The Republic of Tatarstan|
|Subscription circulations decreased less than by 10%|
|3.||The Republic of Khakassia|
|5.||The Republic of North Ossetia (Alania)|
|7.||The Republic of Mordovia|
|11.||The Republic of Bashkortostan|
|12.||The Republic of Buryatia|
|15.||The Republic of Dagestan|
|16.||The Republic of Ingushetia|
|19.||The Republic of Karelia|
|20.||The Republic of Komi|
|Subscription circulations decreased from 10 to 20%|
|1.||The Republic of Altai|
|6.||The Kabardino-Balkar Republic|
|10.||The Republic of Mari El|
|12.||Nenets Autonomous District|
|22.||The Republic of Udmurtia|
|23.||Khanty-Mansiysk Autonomous District|
|25.||The Chechen Republic|
|Subscription circulations decreased from 20 to 30%|
|1.||Jewish Autonomous Oblast|
|3.||The Republic of Kalmykia|
|5.||The Karachay-Cherkess Republic|
|7.||Nizhny Novgorod Oblast|
|12.||Chukotka Autonomous District|
|13.||Yamalo-Nenets Autonomous District|
|Subscription circulations decreased more than by 30%|
|3.||The Republic of Sakha (Yakutia)|
|4.||The Republic of Tuva|