Moscow, September 11, 2015. — Alexey Volin, Deputy Minister of Telecom and Mass Communications, carried out meeting of working group on development of television and radio broadcasting in Russia and presented draft strategy on development of industry till 2025.
The document is non-regulatory and was developed by Minsvyaz. It defines priority development directions of television and radio broadcasting market.
“We’ve developed a long-term development strategy of the market. The industry can rely on it in its work. At the current stage market players are provided with an opportunity to define problems requiring solution,” said Alexey Volin.
He noted that construction of fiber-optic communication bands in inhabited localities with population over 250 people resulted in increase in share of cable television up to 33%. We are going to maintain this tendency. Area of cable reception will be expanded by 2020. Current share of satellite television is 31% and 36% of terrestrial television.
New formats of TV signal reception are introduced. The viewer can choose between digital, analogue, cable, satellite television, use over the top (OTT) and Internet broadcasting.
It is expected that TV sets fleet will be fully renewed by 2025. Nearly 18% of TV sets already support SmartTV function. It provides direct connection to Internet. Share of such TV sets will increase by 50% by 2020, almost all TV sets will support this function in 2025.
Nearly half of components used for production of TV sets will be replaced with national analogues by 2025.
Share of advertising on traditional television has decreased, at the same time share of target advertising has increased.
The document, developed by Minsvyaz, contains list of key activities on television and radio broadcasting market for 10 years. Launch of Satellite Express-AM8 will ensure safety and stability of broadcasting. It is planned to launch this satellite in September 2015. The Government will stop to finance analogue television by 2018. However, television channels will make decision on the use of analogue signal on their own.
Draft strategy was approved and it was decided to develop road map on its implementation.
Working group on development of television and radio broadcasting was established under Ministry of Telecom and Mass Communications in 2013 for coordination of certain activity directions of the Government Commission on Development of Television and Radio Broadcasting for Adoption of Decisions on Development of Television and Radio Broadcasting in the Russian Federation. Working group consists of 33 industry representatives.