Rostov-on-Don, October 16, 2015. — Alexey Volin, Deputy Minister of Telecom and Mass Communications, took part in conference in Rostov. The parties discussed creation of development strategy for media industry of Rostov Oblast till 2025.
Alexey Volin noted that multimedia, interactivity, interesting content, modern and convenient ways of its delivery define development of media market. Convergence of facility for access to media content is of great importance. Every model of access facility requires certain material feed and its filling.
Alexey Volin told that modern media market consists of television, radio, newspapers and magazines, websites, films, serials and computer games.
It’s necessary to develop new formats and ways of media measurements which will take into account distribution of television channels and programs in Internet, including over the top delivery of content and on mobile devices on behalf of employer. Existing system of media measurements constrains distribution of modern ways of signal transmission.